psychographics

US:USA pronunciation: respellingUSA pronunciation: respelling(sī′kə graf′iks)


WordReference Random House Unabridged Dictionary of American English © 2026
psy•cho•graph•ics  (sī′kə graf′iks),USA pronunciation n. (used with a sing. v.)
  1. Businessthe use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
  • psycho- + (demo)graphics

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