Collins Chinese Dictionary Plus (3rd edition), 2011:
炒作 chǎozuò 动
hype
- 她歌唱得很糟,但被炒作得很好。 Tā gē chàng de hěn zāo, dàn bèi chǎozuò de hěn hǎo. She's a hopeless singer but she's been really hyped.